Greater Wausau > About GWPP

Charting a New Path for the Region's Economic Future

The Greater Wausau Prosperity Partnership Ltd. (GWPP) is an example of a collective group of business and community leaders committed to developing a stronger, more competitive economic development platform for our community. The GWPP’s purpose is to assist in an inclusive manner in the implementation and execution of the Greater Wausau Region Economic Development Strategic Plan, a framework developed to address the region’s declining population trends and workforce challenges, and centers around three strategic goals:

GOAL 1): TALENT - Attract Skilled Workers and Talented Individuals.
GOAL 2): INNOVATIVE COMPANIES - Nurture, Grow, & Attract / Retain Technology-Enabled Companies.
GOAL 3): PLACEMAKING - Develop Quality Places and Amenities to Attract the Best and Brightest.

The Key Initiatives of 2024

GWPP believes that placemaking efforts are key aspects of the Greater Wausau Region Economic Development Strategic Plan and approach for economic vitality. Placemaking strategies consider the role of amenities both for residents and tourists. Creating quality places are an essential ingredient for attracting and retaining talent and companies. Maximizing the opportunities associated with the region’s multitude of natural outdoor recreational assets and accelerating the pace of urban development along the Wisconsin River and throughout the downtown are important aspects of this goal.

Addressing workforce challenges and opportunities are an integral part of any talent attraction strategy. Accordingly, GWPP plans to continue to support local efforts to address talent issues holistically and will work with area employers and education partners to encourage supply chain innovation and upstream technology development driven by the region’s existing industries.

Wausau Center Redevelopment Plan

Redevelopment Updates

  • Second Street extension in downtown Wausau from Forest and Second Streets was completed in time for the opening of the Children's Imaginarium.
  • Children's Imaginarium, Wausau's largest children's STEM museum, now open to the public.

Latest News & Developments

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