Greater Wausau > Downtown Wausau Refresh

Check Out the Refreshing Changes to Downtown Wausau

GET DOWNTOWN. IT’S REFRESHING! is a campaign to keep the community involved in Downtown Wausau's upcoming changes. Stay in the know with regular email updates by signing up below and return here at downtownrefresh.com regularly for continued news and information, project updates and feature stories on the redevelopment of the former mall property and the downtown revitalization efforts. Refreshing changes are coming to your downtown. You won’t want to miss a thing!

It's a New Era for Downtown Wausau

It’s been nearly four decades since Downtown Wausau has seen something this big. Wausau Opportunity Zone, Inc. is on a mission to revive the downtown area by working in collaboration with local governments, businesses and community organizations. Together, they are embarking upon a new journey to modernize and enhance the quality of life for everyone and give you MORE. More living space. More specialized shops. More socializing. More walkways. More outdoor fun!

Join your friends and neighbors in this great IMPROVEMENT MOVEMENT and get Downtown Wausau often to be a part of the action.

Voice Your Support

Residents are encouraged to contact their City of Wausau Alderperson to voice their support for downtown revitalization efforts underway at the former mall property.

Contact information for City Council members can be found on the City of Wausau's website.

Street plan for mall redevelopment presented to Wausau Capital Improvement and Street Committee

Latest News & Developments

  • Come On Down and Take Photos, Says President of WOZ

    Come On Down and Take Photos, Says President of WOZ

    Downtown Wausau is on the cusp of a new era. “Next year at this time, the backdrop of the city will look dramatically different than it does today,” said Dave Eckmann, president of Wausau Opportunity Zone, Inc. “Downtown Wausau will have new buildings and streets, and new opportunities.” In June, …Continue Reading
  • Children’s Imaginarium Making Headway to Open in the Fall

    Children’s Imaginarium Making Headway to Open in the Fall

    A world of imagination and exploration is one step closer to reality as Children’s Imaginarium recently gained an official address at 195 N. Second St. The STEM-focused museum has been years in the making and is on its way to opening in fall 2023. “The public is going to see …Continue Reading
  • New Summertime Events Celebrate Community, Creativity and Craft Beer

    New Summertime Events Celebrate Community, Creativity and Craft Beer

    Memorial Day weekend is almost here as Downtown Wausau gears up for the start of summer ‘23. Exciting new events are hitting the scene, according to Blake Opal-Wahoske, Wausau River District executive director. NIGHT MARKET There’s nothing quite like the energy of a bustling marketplace, especially at night. Making its …Continue Reading

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Partners

We want to thank our community partners and Downtown Wausau businesses for coming together to refresh the downtown. Click below to learn more about our partners and any upcoming event schedules from Wausau Events, Wausau River District and The Grand Theater.